5 reasons to create a LinkedIn newsletter

LinkedIn newsletters have become very popular over the last couple of years. As the platform becomes more engaging, incorporating a newsletter into your LinkedIn strategy could be highly beneficial.

I have helped a consultant and a brand just this week to set up their own LinkedIn newsletters. It’s fun to brainstorm over something that their followers will soon get to see.

Wondering if you should set up your very own newsletter? Here are 5 reasons to consider - both for individuals and brands.

1. Establish Thought Leadership

By consistently sharing valuable insights and industry knowledge, you can position yourself or your company as an authority in your field.

• Credibility boost: Regularly publishing informative and relevant content enhances your credibility and showcases your expertise. If you also do it in a unique way that showcases your personality, this is a big plus!

• Attract like-minded professionals: Thought leadership attracts other professionals who value your insights, helping you build a network of engaged and knowledgeable contacts. It’s not all boring and serious though. You can still create a newsletter on a topic that is all about who you are.

2. Direct engagement with your audience

Newsletters offer a direct line of communication with your audience, ensuring that your message reaches those who are genuinely interested.

• Opt-in subscribers: Your subscribers have chosen to receive your content, making them more engaged and likely to interact with your updates.

• Potential networking: You may discover newsletter subscribers that you haven’t connected with. How about using it as a (genuine) conversation starter?

3. Boosts LinkedIn SEO

Creating a LinkedIn newsletter boosts your LinkedIn SEO, improving your visibility and discoverability on the platform.

• Search engine indexing: LinkedIn newsletters are indexed by search engines, which means your content can appear in search results, driving more organic traffic to your profile or company page.

  Algorithm favourability: LinkedIn’s algorithm favours content that keeps users engaged on the platform, and newsletters make a great content format.

4. Content distribution made easy

A LinkedIn newsletter simplifies the process of distributing your content to a highly targeted and engaged audience.

• Centralised platform: Instead of spreading your efforts across multiple platforms, LinkedIn allows you to reach your professional audience where they are already active and engaged.

• Another layer to your distribution: Your LinkedIn newsletter does not replace your email newsletter but it can add a useful layer to your content distribution methods.

5. Collaboration Opportunities

LinkedIn newsletters open up new avenues for collaboration with other professionals and brands in your industry.

• Guest contributions: Invite industry experts to contribute to your newsletter, adding value for your readers and strengthening professional relationships.

• Co-branded Content: Partner with other companies to create co-branded content, expanding your reach and leveraging each other’s audiences.

How to get started

It’s easy to create your own newsletter.

• Click to ‘Write an Article’

• Click on Manage

• Choose ‘Create newsletter’

You can also find more details from LinkedIn on how to create a newsletter.

Tips for creating your LinkedIn newsletter

• Choose a topic or a theme and create content around it

• Create some sort of branding and logo so that your newsletter has its own identity

• Don’t replace your actual email newsletter with your LinkedIn one

• Choose a consistency that works for you

• Your first issue will notify all your connections - make it count!

• Don’t overcomplicate the process, make sure you enjoy it!

Interested in marketing news and retro Internet nostalgia?

This is my LinkedIn newsletter ‘Beating the Algorithm’ 👋🏼

Need help setting up your LinkedIn newsletter? Feel free to reach out!