BrightonSEO 2023 - How to keep the human element using AI for content and SEO
I was very excited to speak on BrightonSEO about AI and how to include it in our content marketing and SEO processes.
In case you missed it, you can find in this blog:
slides
key takeaways
details for a free workshop
Here are some key points - they will probably give you more context when checking them along with the slides.
AI is not a threat but we still need to adjust to the new world
Start by looking at your strengths and what makes you stand out
Identify the opportunities for growth and efficiency if you integrate AI in particular areas
Pick the use cases that you want to use AI for
Find the AI tools that work best for the use cases you have in mind
Review your current workflows and blend AI in a way that you become more efficient but still make the most of your powerful skills at the most important parts of each workflow
See on the slides some examples of how to create workflows that blend AI and the human element
This is something that I want to help more companies achieve: review your current processes, get more organised, find the right tools to improve the process, build a workflow that integrates AI tools at the right moments, create systems that have automation while you don’t lose control of them
Is this of interest? I’m running the first workshop in October.
There are many tools to explore different use cases for AI. Here are some examples:
ChatGPT
Claude
Copymatic
Taskade
ContentBot
Similar AI
Surfer SEO
Blue Willow
Synthesia
Magic ToDo from Goblin Tools
Takeaway: There’s no need to panic, as long as you are prepared for the new world where automation is a bigger part of our daily lives
Free workshop
Join this practical session in October to explore how to blend the human element with automation to improve your existing marketing processes.
How to review your current marketing workflows so you can determine the best roles for humans vs. AI in your processes
Which marketing use cases are best suited for AI integration
How to select the right AI tools and train them effectively for your specific needs
Ways to blend automated AI tasks with critical human thinking at key points in your workflows
Best practices for reviewing your current processes and organizing workflows to seamlessly incorporate AI