Threads for nonprofits - Best practices
It’s been a month since Instagram launched Threads, a new social media app that feels like Twitter X in its early days. How does it work? Should nonprofits join?
Understanding Threads: The basics
Threads is a brand-new social media app that has captured the attention of millions around the world. Launched with a bang, it attracted 100 million users in just five days in over 100 countries. While its impressive growth is noteworthy, it's important to mention that the app is not yet available in the EU (it may take a few months)
The platform allows users to share text, photos, and videos. It has a maximum post length of 500 characters and the ability to upload videos up to 5 minutes long.
Getting started: Joining threads
To start using Threads, you'll need an Instagram account. While there's no desktop version available (at least not yet), Threads can be accessed on iOS and Android devices. You can choose to import your Instagram bio and even auto-follow your Instagram followers, making the transition smoother.
However, it's important to note that Threads is still evolving. It lacks some of the features that make a social platform complete, and accessibility features are also currently limited.
The pros and cons of Threads for nonprofits
Let's take a closer look at the pros and cons of using Threads for nonprofits:
Pros:
Easy to Join: With seamless integration with Instagram, joining Threads is a breeze
Familiar Format: Threads doesn't introduce new creative formats, which means less time spent learning the ropes
Efficiency: Threads doesn't demand excessive time investment, making it a viable option for nonprofits with limited resources
Organic Engagement: Early stats indicate encouraging organic engagement, giving nonprofits a chance to connect with their audience in a meaningful way
Cons:
Data Review: Make sure you carefully review how your data is used on the platform
Platform Overload: If your nonprofit is already managing multiple social media platforms, consider whether adding Threads is feasible
Best practices for nonprofits using Threads
Using Threads as a nonprofit presents a unique opportunity to connect with your audience in a more engaging and personal way. While the platform is still evolving, there are several best practices you can follow to ensure your nonprofit's presence on Threads is effective and resonates with your supporters.
It’s important to mention that all the best practices come from the initial content and the posts that generate the best engagement. Here are some ideas:
1. Create relatable content
Creating relatable content is key to building deeper connections. Your audience will appreciate content that resonates with their experiences, emotions, and values.
2. Embrace the learning curve
Admitting that you're still learning the platform, just like your followers, humanizes your nonprofit. Share your journey as you navigate Threads and experiment with its features. Your authenticity can foster a sense of community and understanding.
3. Craft engaging visual stories
A picture is worth a thousand words, and Threads allows you to share a series of images that can tell a powerful visual story. Visual content is attention-grabbing and can help you convey your nonprofit's impact effectively.
4. Engage your growing audience
As your audience grows, take the time to welcome new followers. This personal touch shows appreciation and encourages engagement from your supporters.
5. Leverage Instagram Content
If you have engaging content on Instagram, consider repurposing it for Threads. This saves time while ensuring your best content reaches a broader audience.
6. Experiment with Engagement Prompts
Encourage interaction by asking your followers to like the thread if they agree with your message. However, be mindful that this tactic might not always work for every audience.
Threads 101 - Download the free guide
I created a free and practical guide on Threads to help you save time and find inspiration to prepare your content calendar.
All the tips come from personal experience, testing, and using tactics that worked with other channels.
An Introduction to Threads
How it works
How brands are using it
How nonprofits are using it
Best practices
Accessibility tips
ChatGPT prompts to support your content planning