Background

I’m an award-winning marketing professional with 11 years of experience in all things digital.

Coming from a startup and editorial background, I enjoy using my wide range of marketing skills to tailor my work to the organisation’s needs.

Whether it’s about social media, content, digital campaigns, product marketing, SEO, or online branding, I can help you improve your online presence.

I have been working with charities and purpose-led organisations for 6 years, focusing on marketing, digital campaigns, product, and digital training.

Experience

I have run successful campaigns that reached millions of people, created content that ranked first on search results, interviewed international thought leaders, built many digital strategies, and ran hundreds of training sessions.

Highlights

• Deputy Head of Social at Pride in London

  • Managing a team of seven

  • Campaign planning and delivery for an audience of 1million+ people

• Social media, content, and product marketing at Lightful

  • Social media marketing for awareness, engagement, and lead generation (organic and paid marketing)

  • Product marketing for Lightful’s social media management tool

  • Campaign planning, SEO, and content marketing

• Training and webinar delivery for 1000+ nonprofits all over the world

  • Course design and delivery on digital communications, marketing, storytelling, and fundraising

  • LinkedIn training for comms and the wider team

  • Running sessions from 10 to 300 nonprofits at the time

• Digital marketing and fundraising coaching for thousands of nonprofits

  • Helping nonprofits launch digital marketing and fundraising campaigns

  • Managing ad campaigns and training the team

  • An extension to their teams to build their digital skills

• Campaign strategy and implementation for the #ReclaimSocial campaign

  • A campaign to make social media more inspiring that won seven awards and got international media coverage

  • 200+ million impressions

• Social media strategy, management, influencer outreach for charities

  • Social media strategy review, training, and recommendations for a charity

  • Social media management and community engagement for a charity

  • Influencer research and outreach for a charity campaign

• Marketing for several charity digital agencies

  • Agency marketing to improve their online presence

  • Online branding and positioning

  • Client-side marketing to support charities

  • Training for charities

• Conference speaking

  • Charity Comms, Fundraising Everywhere, Social Media Exchange, NTEN

• Hosted the #ReclaimSocial podcast talking to nonprofit leaders about social media

• Communications Committee for akt