There’s no marketing without content.

You know that content marketing works when your audience is eager to proceed to the next steps without realising it.

It’s about creating engaging content that resonates with your audience and makes it easier to talk about your products.

Not everyone is ready to convert after the first interaction with your company. Still, you want to make sure that they enjoy enough the content they are reading to want to stay in touch with you.

Content marketing is all about building an authentic funnel that gets people to move from one stage to the other without feeling that they are pushed to buy.

I can help you build a content growth machine

Over the last 11 years, I have worked as a content marketer both in-house and freelance to help clients make the most of their content activities:

• Boosting awareness

• Increasing website traffic

• Improving user experience and engagement

• Collaborating with partners (partner marketing)

• Generating quality leads

• Enabling sales

Want to work together? Here is what a project can include.

Phase 1 - Strategy

First of all, it’s time to set your objectives.

We are working together to understand where you are and where you want to be.

What this stage includes:

• Audit your marketing channels and content

• Benchmarking to measure your current success

• Confirm your new objectives

• Setting up a practical plan with actions for every channel

Phase 2 - Implementation

Now it’s time to make the strategy work for you.

I can help you implement the strategy by creating content, planning campaigns, or working closely with your team to manage everyone’s activities.

Whether you are looking for a strategist or a senior project manager, I can help you stay on track with your goals for every month.

What this stage includes:

• Managing your digital channels

• Planning campaigns with your team

• Creating SEO content to scale your content efforts (more here)

• Helping your team set up processes to build successful content marketing journeys

• Working as a fractional Content Marketing Manager to scale your marketing efforts

Phase 3 - Growth

This is an important stage.

After setting up the marketing process to get content to work for your company, it’s time to aim for growth.

I can help you analyse your marketing efforts, make the most of your content, improve the distribution process, and optimise your content marketing activities.

What this stage includes:

• Measure content marketing performance

• Recommendations to improve creation and distribution

• Streamline the processes within your team to do more from less

• AI tool and process recommendations

Additional services

• SEO content writing

• Building case studies

• Fractional content marketing manager

• Reviewing and improving content operations with internal and external stakeholders

• Webinar marketing campaigns to generate leads and boost marketing activities

• Mentoring and coaching marketing teams to improve their processes