LinkedIn for Corporate Fundraising and Partnerships

A training programme to help fundraisers use LinkedIn to connect with corporate decision-makers, build partnerships, and systematise their current activities to drive results.

Why do I need this training?

For nonprofits, LinkedIn represents a great opportunity to connect with corporate decision-makers, build relationships, and secure new partnerships.

Learn how to leverage this platform for engagement and fundraising (even if you don’t manage your company’s LinkedIn page)

Create a plan that works for you and your organisation to save time and be more efficient.

Training Highlights

LinkedIn Optimisation & Goal Setting

  • Optimise your personal profile and align it with your objectives

Prospect Research & Pipeline Building

  • Search strategies to identify corporate prospects

  • Tips on how to build your pipeline using LinkedIn

Outreach Strategy & Nurturing

  • Crafting your outreach messaging

  • Facilitating targeted corporate outreach & engagement

Employee Advocacy & Content Marketing

  • Getting the team involved in the engagement and nurturing activities

Your investment

3-hour workshop

Training + practical activities (£300)

  • Framework for assessing comfort level + readiness

  • Profile optimisation with personalised feedback

  • Goal-setting

  • Research and identify corporate prospects (we’ll start together)

  • Develop your ideal prospect profiles and nurturing tracks

  • Outreach messaging tips

  • Facilitate targeted corporate outreach & engagement

  • Coordinate an employee advocacy & sharing initiative

  • Implement and test processes tailored to your team

With this workshop, you will learn how to:

  1. Get the team ready to make the most out of LinkedIn for corporate fundraising and partnerships

  2. Research and identify corporate prospects, and develop ideal prospect profiles (we’ll test the search together!)

  3. Develop a clear, actionable 30-day plan for you and your team

  4. Plan your first LinkedIn outreach messages

By mastering LinkedIn as a corporate fundraising channel, you'll be able to:

  • Leverage the channel strategically based on your objectives

  • Save time and be more efficient

  • Establish high-quality connections with decision-makers

  • Build and nurture long-term relationships

  • Engage your team to support your goals

“Thanks so much for such an informative, useful, interactive, and thought-provoking session.

I have no doubt it’ll help our team with our work, and I look forward to seeing the results.”

Leah Weal, Head of Corporate Engagement, Breast Cancer Now

About Tereza

I’m an award-winning marketing professional with 11 years of experience in all things digital.

I have helped thousands of nonprofits with their digital campaigns — from training to practical support.

I have run successful campaigns that reached millions of people, created content that ranked first on search results, interviewed international thought leaders, built many digital strategies, and ran hundreds of training sessions. You can find more details here.

“Tereza ran a series of LinkedIn workshops for us to help us understand and use LinkedIn better. This has helped staff to feel more confident and planned about using their personal profiles as well as supporting the marcomms team to improve use of the corporate page too. Tereza is friendly, knowledgeable and reassuring. She shared lot of information and tips with us, and gave plenty of time for us to ask questions. We will be reviewing our social media strategy as a result of the training and feel more confident about where LinkedIn fits into that.”

Ann Rowe, SCVO