Social media marketing

Strategy and implementation for an awareness campaign with 200m+ organic impressions, international press coverage, and 4 awards.

The campaign turned into an annual awareness day and ran for 5 years. I was responsible for strategic planning, content marketing, influencer outreach, advertising, and community management to ensure the campaign attracts a wider audience every year.

- Deputy Head of Social (2019-2020)

I was working closely with the marketing, design, brand, events, partnerships, and fundraising teams to ensure smooth delivery for all areas of focus during the annual pride parade and its flagship campaign and content.

Social media marketing for awareness, engagement, and lead generation (organic and paid marketing)

Product marketing for Lightful’s social media management tool

Campaign planning, SEO, and content marketing

Social and content strategy for an early-stage startup.

Community management and outreach for 700 creators Influencer and blogger outreach, and content planning.

Managing LinkedIn company pages for two very big B2B brands

• content planning

• strategy

• client management

• analytics

Hired as the first social media manager to manage their digital presence and build their branding.

- Fractional Head of Marketin

Social media and marketing for an early-stage startup for brand awareness, demand generation, and product marketing

• organic social

• paid social

• SEO

- Marketing Consultant

Strategy and implementation for a corporate campaign both on organic and paid social

• LinkedIn marketing

• Webinar marketing

• Meta and LinkedIn ads

Social media marketing for the consultant and author, Laura Kerbey

Strategy, content planning, growth