Ready to Launch 🚀

A 4-week group programme to help charity comms professionals and fundraisers plan and optimise their end-of-year campaigns.

5 October - 26 October

Who is this for?

  • You’re part of a small to medium-sized charity or nonprofit 

  • You’re planning an end-of-year appeal or want to launch a mini-campaign for The Big Give Christmas Challenge or GivingTuesday

  • You have at least one active digital channel in your organisation

  • You want to launch an effective digital campaign but don’t know what works for each channel

  • You need help with bringing different channels together to engage different audiences 

  • You want to improve your digital presence to engage your supporters and attract potential donors

Why join Ready to Launch?

It’s easy to feel overwhelmed by everything you need to do when you are spreading yourself too thin. It’s even harder when you don’t know where to start or don’t have enough time to create an effective comms plan.

I’ve talked to hundreds of charities who are in the same place. 

‘Ready to Launch’ is about supporting charity comms professionals and fundraisers who are ready to apply practical skills to create an effective campaign.

  • Put the theory into practice to improve your campaign

  • Learn how to make the most out of all your digital channels

  • Create a campaign plan that makes sense for your organisational goals

  • Build skills to future-proof your upcoming campaigns

  • Be part of a learning community and exchange ideas, tools, and tricks

  • Access campaign planning templates to organise your content

  • 1:1 expert campaign review to maximise your campaign’s success

What’s in the programme?

  • I’ll help you analyse your existing digital channels, perform a quick practical audit, and share best practices and trends so that you make the most out of each channel.

    🎯 Goal of the session: discover your best-performing channels and get them ready for your upcoming campaign.

  • I’ll help you set up key campaign objectives to guide you through the planning process.

    This is a practical goal-setting session to make you feel more confident with the content you’ll create for your campaign.

    🎯Goal of the session: define your campaign goals and work out what you need to do to reach your goals

  • This session is all about fleshing out your campaign. We’ll work together to create a campaign plan that aligns with your objectives and helps you meet your fundraising targets.

    🎯Goal of the session: create your campaign plan and start preparing the content.

  • Explore different ways to optimise your campaign before or after the launch to maximise your success. From boosting your engagement to measuring your success, you will feel more prepared this year to manage your campaign.

    🎯Goal of the session: build a customised checklist with practical ways to improve your campaign

Your investment

4-week group programme

  • 4 live weekly practical sessions

  • Access to slides, recordings

  • Campaign templates

  • Private Slack community

  • 1:1 campaign plan review

  • 50% discount on 1:1 coaching

One-off payment of £199

By the end of the programme, you should:

  • Have your digital channels ready to launch your end-of-year campaign

  • Have a campaign plan with goals and content ideas for your upcoming campaign

  • Know how to supercharge your campaign with real-time optimisation

  • Access practical templates to help you improve your future campaigns

  • Be part of a learning community on Slack to ask additional questions and find inspiration

About Tereza

I’m an award-winning marketing professional with 11 years of experience in all things digital.

I am passionate about purposeful communications and I have helped thousands of nonprofits with their digital campaigns — from training to practical support.

I have run successful campaigns that reached millions of people, created content that ranked first on search results, interviewed international thought leaders, built many digital strategies, and ran hundreds of training sessions. You can find more details here.

FAQs

How do I know if this programme is for me?

This programme is for all charity comms and fundraising professionals working in small and medium-sized organisations. It should help you improve your campaign success with limited resources and time.

Will you help me create content for my campaign?

I will help you create your campaign plan during the sessions and I’ll also review your final plan before the end of the programme. You can also ask questions in the learning community on Slack if you want help with brainstorming.

What if I can’t attend a live session?

You will receive the recording and an email with follow-up actions to help you improve your campaign during the week at your own pace.

What if I can’t afford to pay for this programme?

There are two free slots for small charities with annual organisational income of up to £250k. Fill out this form and I’ll be in touch ;)

Can I access additional support?

Yes! By joining this programme, you get a 50% discount on 1:1 coaching and campaign strategy support.

I need to improve my email marketing. Can you help?

I know the perfect person to help you with improving your email database right before you launch your next campaign. Check out ‘Find, Feel, Deliver’ by Alex Fearon. If this is what you’re looking for, we are also offering an exclusive discount + a free workshop when you join both programmes.

“I had the pleasure of working with Tereza over the past five years while she was working at Lightful. Tereza is an expert in social media, with a special focus on nonprofits. She has the rare combination of technical expertise, but can also explain the technology non-technical people. She is creative, resourceful, strategic thinker, and fantastic presenter.”

Beth Kanter