Charity digital experience

Strategy and implementation for an awareness campaign with 200m+ organic impressions, international press coverage, and 4 awards.

The campaign turned into an annual awareness day and ran for 5 years. I was responsible for strategic planning, content marketing, influencer outreach, advertising, and community management to ensure the campaign attracts a wider audience every year.

- Deputy Head of Social (2019-2020)

I was working closely with the marketing, design, brand, events, partnerships, and fundraising teams to ensure smooth delivery for all areas of focus during the annual pride parade and its flagship campaign and content.

Social media marketing for awareness, engagement, and lead generation (organic and paid marketing)

Product marketing for Lightful’s social media management tool

Campaign planning, SEO, and content marketing

Training and webinar delivery for 1000+ nonprofits on digital communications, marketing, storytelling, and fundraising

Helping nonprofits launch digital marketing and fundraising campaigns

Social media strategy review, training, and recommendations for a charity wanting to improve their digital presence

Social media management and community engagement for a charity as part of their COP28 campaign

Influencer research and outreach for a charity campaign

Agency marketing to improve their online presence

Online branding and positioning

Client-side marketing to support charities

Training for charities

Fundraising Everywhere

Social Media Exchange

Charity Comms

2021-2022

Supporting akt in their communications strategy

Focus on social media and digital marketing and how akt can use them to meet their objectives

Review of their communications and marketing strategy to provide feedback